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According to Wikipedia, the
free encyclopedia, there are several explanations for how the city of Brisbane, Queensland
got the name Bris Vegas (or Brisvegas). In general, it is a tongue-in-cheek
nickname given to Brisbane based on an ironic
comparison to the gambling capital of Las Vegas
in the USA.
The Bris Vegas nickname is usually a term used by out-of-town visitors on Brisbane's (perceived)
small-town tackiness.
The name Bris Vegas is believed to have been coined
in the early 1990s as an ironic response by journalists in the larger Australian
cities of Sydney and Melbourne to the Brisbane city administration's attempts
to attract business and tourists to Brisbane by presenting it as an exciting destination (Brisbane has traditionally
been perceived as dull in the context of Australian and regional domestic
tourism with a less-than-perfect nightlife and limited things of interest to do).
Though it is still used in this sense, more recently, the term has been adopted
(along with the similar Brisneyland,
from Disneyland) by Brisbanites as a term of affection for Brisbane as it continues to grow in urban
sophistication.
Also according to Wikipedia, the term Brisvegas
first appeared in print in "Time Off" Magazine - a Brisbane Street Press
publication in the early 90's. The Editor of the publication used the term
after hearing his partner and her friend use it. It is believed that in the
late 1980's the girls were studying at the university in Toowoomba (a town an
hours drive west of Brisbane).
They used to travel to Brisbane
on weekends to escape what was considered a boring, uneventful country town. Driving
to bBrisbane they would play the Elvis Presley song 'Viva Las Vegas', substituting
'Las' for 'Bris'. It was several years until the term became popular, with several cover-bands adopting the substitute
lyrics in their gigs in Toowoomba and Brisbane.
It is also believed that the term was possibly a
response to the then commonly used slang name for the Central Queensland city
of Rockhampton, which was frequently called 'Rockvegas' by younger inhabitants
after the city in the Flintstones animated series.
Some also
believe that the term Bris Vegas was coined when Jupiter's casino was built in
the heart of Brisbane, thus being a reflection
of the casino-heavy city of Las Vegas.
Regardless
of it's origins, the term "Bris Vegas" seems to have stuck and whilst it is
seen as offensive by some locals, most of us Brisbanites would agree that it is
more a reflection of our sense of humour and the many opportunities to have fun
and feel like a winner given our choice to live here in the Lifestyle City of Brisbane,
Queensland. I for one believe that we've hit the jackpot!
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